Our Story

The Story Behind Lullamor

Hi, I’m Bella, and Lullamor was born out of a deeply personal journey of love, resilience, and creativity. As a mother to three beautiful young boys, I often found myself cherishing the small but meaningful moments with my family—bedtime routines, weekend mornings, and those quiet evenings when we were all together, just being ourselves.

During these moments, I longed for something that could connect us as a family, something that represented our togetherness and brought a little extra joy to these special times. The idea came to me one evening as I watched my kids laugh and play in mismatched pajamas. What if there were matching sleepwear for the entire family that was not only comfortable but also symbolized unity and love? 

I searched for brands that offered matching pajamas for the whole family, but I couldn’t find any that were available year-round. Most of the matching options were limited to special occasions, like Christmas. I wanted to change that—matching pajamas shouldn’t just be for holidays. They should be something families can enjoy all year long.

Starting Lullamor also came from my personal experience as a mother to Faris, my son who has autism and ADHD. Faris’s energy and unique needs often posed challenges in everyday life, from keeping up with his boundless enthusiasm to finding solutions that made him feel comfortable. This experience deepened my desire to create something special—a brand that wasn’t just about clothes but about helping families like mine connect and make moments of togetherness easier, joyful, and more meaningful.

With that thought, Lullamor was born. The name itself carries a blend of emotions: “Lulla” evokes the warmth of lullabies and bedtime, while “mor” hints at love and comfort. I wanted the brand to reflect the essence of family closeness and create pieces that could become part of cherished memories.

Starting Lullamor in 2020 was both exciting and challenging. As a parent balancing family life, my dreams, and daily responsibilities, I poured my heart into designing our first collection—matching pajamas for the whole family. It was important to me that every piece was made with care, high-quality materials, and an emphasis on comfort and practicality.

Lullamor is not just about clothing; it’s about celebrating the beauty of family bonds, no matter how chaotic or imperfect life gets. It’s about creating small traditions that last a lifetime. My dream is for families around the world to experience the same joy and connection that inspired me to start this journey.